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Written by Lynda Owen
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Monday, 23 January 2012 10:59 |
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In floristry we tend to mix up the meaning of innovation with invention. Innovation is more than inventing a new style of floral design. Innovation can be a complex or simple idea. It can be doing something in a better way, or something that is slightly different, or something that has never been seen before in either technique or design. It can result from one persons thinking or a team of people, but then to be truly innovative it has to be taken to the consumer and used.
Dictionary definitions of innovation generally refer to functional, technological or scientific processes but of course innovation also applies to floristry and any art form. Innovation is NOT only invention. Often true innovation comes from methodical research and development. Innovation may come from a change in consumer or market behavior. In the floral world sustainability and environmental issues have changed the way florists think and design leading to innovative products.
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Last Updated on Monday, 23 January 2012 14:11 |
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Written by Tim Owen
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Wednesday, 16 March 2011 20:53 |
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Pt 1 – Keeping it safe.
Am I boring you yet? Well let me ask you a couple of questions….
Q. Do you use a computer to help you run your business?
Q. Do you rely on a computer to help you run your business?
Q. Do you store information on the computer that would be difficult or take time to reproduce from a paper copy? Do you even have a paper copy?
Q. Would you loose your accounts, orders, payroll or other financial / legal documents if a file got deleted by mistake, or the computer gets stolen or killed by flood?
Stay with me for another couple of questions……These ones will really hit home.
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Last Updated on Wednesday, 16 March 2011 21:54 |
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Written by Lynda Owen
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Sunday, 05 September 2010 13:12 |
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"The fact is everyone is in sales. Whatever area you work in, you do have clients and you do need to sell." Jay Abraham
I am a committed shopper. In fact a shopkeepers dream customer, I make up my mind instantly, there’s no shilly shallying around, in and out as quick as a flash with the purchase under my arm. You would think then that shops would welcome me with open arms, yet there is a department store that I frequent regularly, in particular two fashion departments within the store where they should be falling over themselves to greet me. Not the case in both.
They all know me. I have been buying from them regularly for over ten years, most of the sales assistants have been there for the whole length of time, yet only one sales assistant actually knows my name and greets me with a cheery, "Hello Mrs. Owen, how are you today".
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Last Updated on Sunday, 05 September 2010 13:31 |
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Written by Lynda Owen
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Sunday, 09 May 2010 15:26 |
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I like Mary Portas, the self styled Queen of Shops who dishes out advice and scathing put-downs in equal measure. She’s a bossy boots, and I can identify with that, she’s not afraid to state the obvious to grotty little shops that should have gone out of business years ago....
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Last Updated on Sunday, 05 September 2010 13:32 |
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Written by Lynda Owen
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Sunday, 22 March 2009 15:33 |
W e can’t all afford to buy a work of art for our home but you will be surprised how easy it is to whip up a state of the art grass sculpture. Grasses are the star this season and there is such a huge selection to choose from, whether they are picked from the garden or bought from a florists’ shop they won’t cost you an arm and a leg. Long lasting grasses mean you will have your own genuine living art for several weeks. From statuesque sculptures to meadows in a bowl all is possible with a little ingenuity, embellish the grasses with a couple of flowers and hey presto, striking designs to get everyone talking. Simplicity is the key so start now with our easy grass designs, then get more adventurous and experiment on your own.
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Last Updated on Sunday, 22 March 2009 18:05 |
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